Design and Deliver Smarter Transport Services
Intelligent Transport Advisory Services brings together Authorities, Operators and Supply Chain Partners to coordinate and deliver shared transformation objectives, integrating value across service delivery, operations, customer experience and network.
Bridging Strategy and Delivery Excellence
Intelligent Transport Advisory Services was established to support national and regional Transport Authorities and Operators design, procure and deliver modern transport services that work for customers. Our vision is to make customer-focused, information-rich and operationally efficient public transport simpler to manage and run.
Global Transport Focus
Specialist expertise in UK, Australia, Asia and MENA Transport Authority and Operator transformation programmes.
Operating Model Design
Direct experience designing and implementing transport operating models that deliver outcomes.
Customer-Centric Approach
Every solution designed around passenger needs and stakeholder expectations.
Fully aligned with transport regulatory frameworks and industry best practices.
Intelligent Transport Advisory Services
Advisory services that design, optimise, and deliver modern transport systems and services built around customer needs and stakeholder expectations.
Separate or Integrated Transport Authority Programme(s)
Strategy and Contract Development
We support Transport Authorities design and implement outcome-led transport models that translate policy into strategy, roadmaps and operational reality.
Working with Transport Authorities, we balance strategic intent with delivery practicality, establishing clear Authority and Operator responsibilities and the mechanisms that hold both to account.
Our approach defines:
- How the service operates
- Who is responsible
- How performance is measured
- How fares are collected
This includes:
- Aligning contractual structures
- Performance frameworks
- ITS integration to support mobilisation
- Service performance
- Authority-led oversight
The result is a coherent and achievable model and roadmap, from strategy definition through to contract execution, that secures consistent, high-quality outcomes for customers and the network as a whole.
Operating Model Design and Implementation
We design and implement transport operating models that deliver consistent and measurable outcomes across the network.
Our framework defines the roles, technology, capabilities, reporting, and governance needed across the Customer, Franchise, and Operator layers.
Operating Model Services:
Sets service expectations, manages feedback and accessibility, and drives continuous improvement through insight and engagement.
Defines standards, performance frameworks, and governance to manage contracts, finance, and assurance across Operators.
Delivers day-to-day transport services in line with contract requirements, maintaining fleet, staff, data, and service performance.
The model ensures the Authority is right-sized to manage its Customer and Franchise functions, while Operators remain fully accountable for contracted service delivery.
Unified Customer and Ticketing Systems
We design and implement unified customer and ticketing systems that simplify travel and create a consistent experience across all transport modes. Our work combines fare policy, payments architecture and customer experience into one coordinated model that aligns with Transport Authority objectives and passenger needs.
With deep industry expertise in modern transit payments, we integrate both traditional closed-loop and open-loop contactless solutions, creating a single payments environment that reduces complexity and supports multi-Operators.
Design and implementation of cEMV (Contactless Europay, Mastercard and Visa) acceptance, mobile wallets and tokenised payments across modes.
Customer-centric architecture with multi-token support, enabling back-office fare calculation and simplified on-vehicle systems.
Development of daily, weekly and periodic capping rules aligned to customer fairness, Transport Authority objectives and revenue protection.
Unified fare and entitlement management across Operators and modes, with common tokens, settlement and inspection processes.
Mobile App Design and Specification
We create the UI design and specification for mobile Apps that respond directly to customer feedback and improve every stage of the journey. Using insights from the Apple Store and Google Play reviews, we identify service gaps and build features that remove friction and raise satisfaction.
Our work defines the functional, UI design and technical specification to deliver a single, customer-focused App that works across all transport modes.
Core features include:
- Complaints and compliments
- Favourites and preferences
- Lost property management
- Places of interest and local tourism integration
- Journey planning
- Real-time service information
- In-App ticketing and payments
We work with you to select the development agency and manage the end-to-end process, ensuring accessibility, data integration, performance, and compliance from initial design to live release.
ITS Design and Integration
We design the Intelligent Transport System (ITS) architecture and solution to connect the full operational environment for customer, on-vehicle, back-office, and Transport Authority systems.
Our focus is to design and future-proof interoperable solutions that support real-time operations, performance monitoring, and customer management.
We support Authorities in procuring or upgrading systems covering:
- Ticketing and payments management
- Customer engagement and feedback systems
- Performance reporting and operational analytics
For franchised networks, this includes integration between Operator systems and the Authority's central control environment, enabling oversight of operational service, ticketing, and performance data. The outcome is an integrated ITS framework that gives the Transport Authority full visibility and control across the network while ensuring Operators remain accountable for delivery.
Performance Measurement and KPIs
We define enforceable performance frameworks that hold Operators to account and give the Transport Authority full visibility of outcomes.
A few key Operator's KPI obligations include: punctuality, lost mileage, patronage growth and customer satisfaction.
Our model enables the Transport Authority to measure, monitor and enforce KPIs through two key tools:
Real-time and intra-month reporting of service performance and trends, enabling proactive intervention before issues escalate.
Automated calculation of performance-related adjustments, quantifying non-performance in areas such as punctuality, lost mileage, and customer experience.
Together, these tools link operational performance to financial accountability, supporting continuous improvement, transparency, and Authority-led governance across the network.
Intelligent Transport Operations
We support Transport Authorities in procuring or upgrading systems to manage their new responsibilities as centralised controllers.
Ticketing and Payments Management
Centralised control of ticketing systems, fare collection, and payment processing across all operators and modes.
Customer Engagement and Feedback Systems
Systems that capture, manage and respond to customer feedback, driving continuous service improvement.
Performance Reporting and Operational Analytics
Comprehensive reporting and analytics that give the Transport Authority full visibility of outcomes across the network.
For franchised networks, this includes integration between Operator systems and the Authority's central control environment, enabling oversight of operational service, ticketing, and performance data.
Let's Start a Conversation
We'd be happy to discuss how Intelligent Transport Advisory Services can support your transport programme or address a specific challenge.
We look forward to connecting with you and will respond to your enquiry as soon as possible.